餐饮与零售 · Food & Beverage / Retail
茶百道 ChaPanda
ChaPanda Brand Evolution
品牌命名Brand Naming
品牌标识设计Logo Design
品牌视觉体系设计Visual Identity
产品包装设计Packaging Design
围绕茶百道全新品牌定位「好茶为底，制造新鲜」及出海战略，本次升级以“熊猫视觉化”为核心方向，将品牌标志中的熊猫塑造为更清晰、更有识别度的“蓝色熊猫”。
项目同步定义英文品牌名 ChaPanda 与英文口号 “Explore the Better Taste”，并将熊猫图形系统性融入包材和应用场景，构建简洁、清晰、易记的整体视觉体系。
项目获得 2025 Transform Awards Asia：Best Brand Evolution 金奖、Food & Beverage Sector Visual Identity 铜奖。
Centered on the positioning “Good Tea at the Core, Creating Freshness” and a global expansion strategy, the evolution makes the panda a clearer and more distinctive Blue Panda.
The English name ChaPanda and slogan “Explore the Better Taste” were defined alongside a packaging and touchpoint system designed for clarity, memorability and global recognition.
Recognized at the 2025 Transform Awards Asia with Gold for Best Brand Evolution and Bronze for Food & Beverage Visual Identity.
