滴滴共享汽车品牌视觉体系

滴滴共享汽车是 2018 年启动的新项目，首次落地杭州，希望让出行更加低碳环保、高效、美好。用户通过 App 扫码即可解锁新能源车辆，开启自驾旅程。

项目以滴滴核心品牌符号“圆则”为基础，延展出适合共享汽车业务的视觉体系：既保持滴滴主品牌的一致性，也清晰表达产品之间的差异。

Didi Carsharing launched in Hangzhou in 2018 to make mobility lower-carbon, more efficient and more enjoyable through app-unlocked new-energy vehicles.

Built around Didi’s core Circle Principle, the identity maintains master-brand consistency while giving the carsharing product a distinct and memorable presence.